Eliminate guesswork.

Giving you the functional authority to make informed decisions, quickly.


Helping small businesses, non-profits, and consultants quickly decide on the most cost-effective systems to capture leads and drive impact. Don’t let technical hurdles slow your momentum—let’s turn your vision into action, today.

Decisions you make today build your business, tomorrow.

BE KNOWN

Elevate your organization's visibility and presence.

BE FOUND

Increase visibility and connect with supporters.

BE TRUSTED

Build and maintain donor confidence and public trust.

BE EFFECTIVE

Streamline your operations and improve productivity.

BE IMPACTFUL

Every project is designed to unlock 5-10X ROI.
With our roadmap, we'll ensure each action advances your mission.

Functional decisions are better than inaction, always.

At Functional Authority, we are committed to making operational excellence both accessible and effortless.


Our tried-and-true process leads you through every phase: guaranteeing clarity, efficiency, and significant results.

Discovery

We'll start by mapping the core challenge you're trying to solve, and explore various functional solutions.

Definition

We'll refine your trajectory by designing a framework for your marketing, tools, and analytics.

Delivery

Each project will have a clear set of deliverables to help you build your own marketing efforts, or receive fully-finished campaigns.

Optimization

You'll have the tools to take your campaign optimization plan on, or partner with us for ongoing support.

Choose Your Partnership Model

We can help every step of the way. Whether you are managing the project yourself, or we help set the trajectory of your initiative, we will ensure your investment is as impactful as possible. Each project is designed to be 4 weeks. 

Pricing is determined by level of effort on both sides. Either primarily Do-It-Yourself (with coaching from me to send you in a productive direction), advisory services (where I research and provide direction), or Done-For-You projects. 

Pricing discounts + benefits issued for paying for bulk packages, or paying in advance. 
If you're using professional development budget, reach out for custom invoices. 

Coaching (DIY) Advisory (with-you) Projects (for-you)
$167/call $945/strategy $3,780/project
Project Coach ✔ ✔ ✔
Be Known ✔ ✔
Be Found ✔ ✔
Be Trusted ✔ ✔
Be Effective ✔ ✔
All Deliverables ✔
Monthly Insights ✔
Optimization ✔
Be Impactful ⭐ ⭐ ⭐
Coaching $167/value
Discounts $945 (per 10) 5% off/up-front 10% off/up-front
Book a Discovery Call

Katelyn McArdle

Your partner in effective digital marketing solutions.

I'm passionate about helping non-profits and small businesses make the most of their time and investment in digital operations: delivering ROI with every project.


I've led digital strategy projects at Children's Hospital Colorado Foundation, Denver Rescue Mission, and Denver Art Museum, enhancing online revenue.

"Katelyn shines at designing and articulating modern solutions for complex business challenges."

- John R. | Head of Digital Client Experience

"Throw her a problem and she'll analyze, untangle and solve it in a beautiful, easily understandable and turnkey solution."

- Stephanie M. | VP, GM Digital Client Experience

"Her expertise, dedication and analytical view of how to break down problems is unmatched in our industry."

- Michele M. | EVP, Managing Director

"Katelyn is an incredible digital strategist, marketer, operations specialists, and thought partner."

- Kelly S. | Senior Digital Fundraising Consultant